The meme history
How a struggling game retailer became the internet's favourite ticker.
2019
The thesis nobody wanted
Investor Michael Burry disclosed a stake in the GME ticker and argued the mall retailer was deeply undervalued. Short interest kept climbing anyway.
2019–2020
Roaring Kitty starts posting
Keith Gill, known online as Roaring Kitty and DeepFuckingValue, began sharing his GME position and research on YouTube and r/wallstreetbets. Most people scrolled past.
Jan 2021
The squeeze
Retail buying collided with a heavily shorted float. GME went from a few dollars to an intraday peak of $483, and hedge funds nursing short positions took billions in losses.
Jan 28, 2021
Buy button disappears
Several brokerages restricted buying of GME and other meme names. The backlash was immediate, bipartisan, and ended up in a congressional hearing.
2021
Apes, diamond hands, tendies
A whole dialect went mainstream. Diamond hands meant holding through the pain, paper hands meant selling, and 'to the moon' became the default price target.
2021–2023
From short squeeze to identity
The company raised capital, pivoted into digital collectibles, and the community outlasted the trade. The stock became a symbol more than a ticker.
2024
The comeback post
Roaring Kitty returned to social media after three years of silence. GME doubled in a day. The meme proved it never actually left.
Today
Power to the players
Meme stocks and meme coins now trade on the same screens, driven by the same crowds. GMEINU exists to celebrate that history, not to sell you a trade.